A growing design agency had all the right talent but lacked structure. Decisions were made in silos, communication was fragmented, and accountability blurred. As a result, projects missed deadlines, morale declined, and leadership found themselves constantly reacting to problems rather than driving performance.

The agency’s core issue was the absence of alignment and operational rhythm. Without defined roles, leadership expectations, or shared visibility, team members were unsure who was responsible for what. Meetings were inconsistent and lacked purpose, resulting in staff disengagement and a lack of clarity for the leadership team on business performance and priorities.

We introduced structure, communication frameworks, and leadership alignment to re-establish direction.

• Designed and implemented a leadership and accountability framework defining roles, ownership, and key deliverables

• Established a weekly leadership rhythm, shifting meetings from reactive check-ins to strategic discussions focused on goals, priorities, and outcomes

• Introduced Slack as a central communication hub, improving visibility, collaboration, and reducing unnecessary back-and-forth

• Created formal documentation of decisions, goals, and actions so all departments operated from a single source of truth

The shift from disconnection to direction created immediate impact:

• Leadership alignment restored across all departments

• Team engagement and morale significantly improved.

• Project delivery became consistent, leading to improved profitability and client satisfaction.

With leadership now united and communication centralised, the agency continues to build a culture of accountability and momentum. Decision-making is data-informed, meetings are purposeful, and the business operates with clarity, cohesion, and confidence.